The Arts Centre Melbourne Catering Services — Tender Document Design
Liberty Catering Concepts contracted me to help put together their tender submission for the catering services for The Arts Centre Melbourne. Over a 5 week period we developed a sophisticated response. My involvement for this project was multi-faceted; shaping the offer through strategy, copywriting, uniform art direction, food styling, service design, initial perimeters of restaurant fittings and [...]
Urban Smart Projects
Urban Smart Projects approached me after visiting Cube in Tassie. They liked the work I did for the shop and thought I would suit them for some upcoming projects. USP started out in Brisbane with the council there, where they developed a great community focussed project, bringing art to the streets. They invited Brisbane artists [...]
Lakeside Bistro – Melbourne Zoo
Lakeside Bistro at Melbourne Zoo required a new identity as part of the redevelopment under the new catering contract. The brief required the makeover to be conscious of the location’s dual offer – a retail site by day and functions space by night. The Zoo requested that animals close to the site be referenced in the identity. [...]
Melbourne Zoo Bakery
Melbourne Zoo Bakery was part of the proposed tender response by Liberty Catering Concepts. Liberty sourced local organic flour and developed and built a bakery on site. The organic range is in line with the Zoos sustainability ethos, referenced by chocolate and organic browns, raw materials, uncoated stocks and environmentally responsible printing and production. In [...]
Beetroot Burger – Liberty Catering Concepts
Beetroot Burger was a retail offer developed in collaboration with the Directors of Liberty Catering Concepts for the Tender proposal of Melbourne Zoo Catering. Liberty proposed a massive redevelopment of the existing Plaza, with three distinct food offers – Beetroot Burger, Gohan & Zoo Sandwich. These three brands were developed along side the menus, with [...]
Gohan – Liberty Catering Concepts
Gohan was a retail offer developed in collaboration with the Directors of Liberty Catering Concepts for the Tender proposal of Melbourne Zoo Catering. Liberty proposed a massive redevelopment of the existing Plaza, with three distinct food offers – Beetroot Burger, Gohan & Zoo Sandwich. These three brands were developed along side the menus, with a [...]
Tender for ZOOS VIC Catering
Winning Tender Proposal for the Catering Services at Melbourne Zoo, by Liberty Catering Concepts. The design requirements for this Tender proposal were extensive and required exclusive attention over a 5 week period. My role was to help develop the Tender response from a Communications perspective. With previous project management experience in high profile Tender bidding, [...]
Cube
Cube Art & Design wanted to rebrand before moving in to a new shared space in Salamanca, Hobart. The business showcases local artist and designer’s work and is passionate about supporting emerging artists as well as known favourites. The space is shared with a local resin jeweller, Rebecca Roth and Cube will be putting on [...]
Cafe Ambrosia
For this identity job for Curtin University’s Cafe Ambrosia in Perth, I developed a visual language based on the macadamia nut and banksia. The menu offering at Cafe Ambrosia takes cue from the natural environment of Western Australia, macadamia nuts are a feature and banksia trees scatter the cafe’s surroundings. The pattern has been applied [...]
